Win the client who asks AI first
People research their legal problem long before they call a firm. The AI answer they get names a few sources — and that shapes who they believe is the authority worth paying.
This is what your buyers ask — before they ever reach you
Right now, AI answers name brands like these
These are well-known names AI engines commonly surface in legal. They are shown as competitive context — not as Proparlab customers. The question worth answering is simple: when a buyer asks, does your brand appear beside them?
One question, and a shortlist you are not on
This is the whole problem in one screen. A buyer asks, the assistant answers with three or four names, and that is the shortlist — whether or not you rank first on Google.
Why Legal loses in AI search
The failure modes here are specific. Generic SEO advice does not address them.
Legal directories and content mills answer the questions your partners could answer far better — and they get the citation because they actually published the answer.
"We advise on employment law" is not an answer. Models cite pages that state process, timelines and cost ranges plainly.
Legal answers are jurisdiction-specific, but generic content collapses that nuance. Firms that publish jurisdiction-explicit answers get cited for the right queries.
Every answer, every engine, tracked daily
We ask the questions your buyers ask, on every engine, and record what came back — who was named, which sources were quoted, and where you sat in the list.
How you get recommended
Measure where you stand, publish the answer buyers are looking for, then make sure it gets crawled.
Monitor the questions prospective clients actually ask in your practice areas, and see which firm or directory the AI names.
Turn each practice-area question into a clear, jurisdiction-aware page on your own site — reviewed and approved by a fee earner before it publishes.
Push new articles and case commentary to search and AI engines immediately, so timely commentary is actually timely.
Legal content carries professional-conduct obligations. Every page is drafted, quality-checked, then held for a qualified reviewer to approve — publishing is always your decision.
You will know which page did it
We compare the fortnight before a page published against the fortnight after, on the exact question it targets — and set that against every other prompt you track, so a general rise is never mistaken for your work.
Start on the plan that fits, move when it works
Every plan tracks AI visibility and publishes GEO pages. These are launch prices — keep the rate you sign up on.
See where you stand in AI answers, and start publishing pages that get cited.
- 50 prompts tracked
- 2 AI engines
- 25 keywords, 3 competitors
- 15 AI-written GEO pages a month
- 1 project
- AI crawler tracking
More questions, more content, more brands — built for a marketing team.
- 150 prompts tracked
- 3 AI engines
- 75 keywords, 5 competitors
- 40 AI-written GEO pages a month
- 2 projects
- Priority email + chat support
Everything, plus unlimited instant indexing across Google, Bing and the AI crawlers.
- 350 prompts tracked
- All 6 AI engines
- 200 keywords, 10 competitors
- 100 AI-written GEO pages a month
- Unlimited instant indexing
- Phone + dedicated onboarding
Managing legal brands for clients? See agency pricing.
How Garniche went from 1K to 230K daily visits
By getting 80,000+ pages indexed across Google, Bing and AI search — and ranking for 9,000+ AI queries — in just three months with Proparlab.
Read the full case study →Legal: questions, answered
It would be, unsupervised. Nothing publishes without a human approving it, and you should treat every draft as needing a fee earner's review for jurisdictional accuracy before it goes live. Used that way it removes the blank page, not the lawyer.
You keep full editorial control — pages sit in an approval queue on your own dashboard, so your compliance process applies exactly as it does today.
Yes. Tracking runs per country, and generated pages take your market and jurisdiction as context.
See where you stand in Legal AI answers.
Start your free trial and get your first visibility report in minutes.