Be the answer when money is on the line
Nobody picks a lender, broker or card without researching first — and that research now starts with an AI answer. In finance, being absent from that answer reads as being not credible.
This is what your buyers ask — before they ever reach you
Right now, AI answers name brands like these
These are well-known names AI engines commonly surface in financial services. They are shown as competitive context — not as Proparlab customers. The question worth answering is simple: when a buyer asks, does your brand appear beside them?
One question, and a shortlist you are not on
This is the whole problem in one screen. A buyer asks, the assistant answers with three or four names, and that is the shortlist — whether or not you rank first on Google.
Why Financial services loses in AI search
The failure modes here are specific. Generic SEO advice does not address them.
Affiliate comparison sites are built to be quotable, so they get cited for questions about your own product — and they get paid for the customer you lost.
Necessary disclaimers often crowd out the plain answer. Models quote pages that answer first and disclose second, in that order.
Financial details go stale fast. An uncrawled rate change means AI keeps quoting your old numbers.
Every answer, every engine, tracked daily
We ask the questions your buyers ask, on every engine, and record what came back — who was named, which sources were quoted, and where you sat in the list.
How you get recommended
Measure where you stand, publish the answer buyers are looking for, then make sure it gets crawled.
Monitor rate, fee and "is it safe" prompts across engines and see which provider gets named for each one.
Generate pages that lead with the direct answer and keep required disclosures intact — reviewed by your compliance team before publishing.
Push updated pages to search and AI engines immediately so the numbers being quoted about you are the current ones.
Financial content is regulated and YMYL. Proparlab drafts and quality-checks; your compliance team approves. Nothing publishes automatically.
You will know which page did it
We compare the fortnight before a page published against the fortnight after, on the exact question it targets — and set that against every other prompt you track, so a general rise is never mistaken for your work.
Start on the plan that fits, move when it works
Every plan tracks AI visibility and publishes GEO pages. These are launch prices — keep the rate you sign up on.
See where you stand in AI answers, and start publishing pages that get cited.
- 50 prompts tracked
- 2 AI engines
- 25 keywords, 3 competitors
- 15 AI-written GEO pages a month
- 1 project
- AI crawler tracking
More questions, more content, more brands — built for a marketing team.
- 150 prompts tracked
- 3 AI engines
- 75 keywords, 5 competitors
- 40 AI-written GEO pages a month
- 2 projects
- Priority email + chat support
Everything, plus unlimited instant indexing across Google, Bing and the AI crawlers.
- 350 prompts tracked
- All 6 AI engines
- 200 keywords, 10 competitors
- 100 AI-written GEO pages a month
- Unlimited instant indexing
- Phone + dedicated onboarding
Managing financial services brands for clients? See agency pricing.
How Garniche went from 1K to 230K daily visits
By getting 80,000+ pages indexed across Google, Bing and AI search — and ranking for 9,000+ AI queries — in just three months with Proparlab.
Read the full case study →Financial services: questions, answered
It slots in front of it. Pages are drafted and quality-checked automatically, then wait in an approval queue — your compliance team remains the gate, nothing bypasses it.
Not directly — no vendor can edit a model's output, and be sceptical of anyone claiming otherwise. What you can do is publish a clear, current, well-structured source and get it indexed, which is what changes future answers.
Generated drafts preserve the context you provide, but you own the final compliance review. We deliberately do not auto-publish regulated content.
See where you stand in Financial services AI answers.
Start your free trial and get your first visibility report in minutes.