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For education & EdTech

Be the institution AI recommends to students

Students and parents ask AI which course, college or platform to choose — often months before an application. That answer quietly sets the shortlist your admissions team ever gets to speak to.

3-day free trialCard verified, not chargedSetup in 5 minutes
Real prompts in Education

This is what your buyers ask — before they ever reach you

best online course for data scienceis this degree worth itGtop colleges for computer science in Indiacheapest way to learn a languagebest online course for data scienceis this degree worth ittop colleges for computer science in Indiacheapest way to learn a language
what are the admission requirementscoding bootcamp vs university degreewhich certification do employers valuescholarships for international studentswhat are the admission requirementsGcoding bootcamp vs university degreewhich certification do employers valuescholarships for international students

Right now, AI answers name brands like these

These are well-known names AI engines commonly surface in education. They are shown as competitive context — not as Proparlab customers. The question worth answering is simple: when a buyer asks, does your brand appear beside them?

CourseraKhan AcademyedXUdemyCourseraKhan AcademyedXUdemy
DuolingoBYJU'SMIT OpenCourseWareUnacademyDuolingoBYJU'SMIT OpenCourseWareUnacademy
What actually happens

One question, and a shortlist you are not on

This is the whole problem in one screen. A buyer asks, the assistant answers with three or four names, and that is the shortlist — whether or not you rank first on Google.

Today
A buyer asks
best online course for data science
The assistant answers with
CourseraKhan AcademyedX
Your brand is not mentioned
After a page that answers it
Same question
best online course for data science
Now answered with
Your brandCourseraKhan Academy
Cited, and measured — see below

Why Education loses in AI search

The failure modes here are specific. Generic SEO advice does not address them.

Ranking sites decide your reputation

College-ranking and course-aggregator sites get cited for questions about your own programmes, and their framing becomes the answer students trust.

Course pages are brochures

Students ask about cost, outcomes, entry requirements and job prospects. Pages that lead with mission statements instead of those specifics do not get quoted.

Intake cycles outrun crawling

Programme and fee updates that are not crawled before the application window closes may as well not have been published.

See it working

Every answer, every engine, tracked daily

We ask the questions your buyers ask, on every engine, and record what came back — who was named, which sources were quoted, and where you sat in the list.

Months
Research window before an application
Shortlist
What an AI answer effectively creates
Per country
International students get different answers
Your domain
Pages publish to your own site

How you get recommended

Measure where you stand, publish the answer buyers are looking for, then make sure it gets crawled.

01
Track student research prompts

Monitor the questions applicants really ask — outcomes, fees, entry requirements — and see who gets recommended.

02
Publish outcome-first pages

Generate clear pages covering curriculum, cost, requirements and outcomes, published to your own domain after review.

03
Index before the intake

Get new programme, fee and admission pages crawled quickly so they are live in AI answers during the application window.

Tracked across every answer engine
ChatGPTClaudeGeminiGoogle AI OverviewGoogle AI ModeBing Copilot
Proof, not a hunch

You will know which page did it

We compare the fortnight before a page published against the fortnight after, on the exact question it targets — and set that against every other prompt you track, so a general rise is never mistaken for your work.

Published pages with citation rate before and after, a control column, and a lift figure in percentage points
The third row is a page that did nothing. Showing it is the point — a tool that hid that column would be flattering you rather than informing you.
Pricing

Start on the plan that fits, move when it works

Every plan tracks AI visibility and publishes GEO pages. These are launch prices — keep the rate you sign up on.

Starter
Solo founders & first-time GEO users
$72/mo$91Save 20%
$869 billed yearly · 1 month free

See where you stand in AI answers, and start publishing pages that get cited.

  • 50 prompts tracked
  • 2 AI engines
  • 25 keywords, 3 competitors
  • 15 AI-written GEO pages a month
  • 1 project
  • AI crawler tracking
Start 3-day free trialOr skip the trial and start today
Most popular
Growth
Growing brands & in-house marketers
$166/mo$208Save 20%
$1,990 billed yearly · 2 months free

More questions, more content, more brands — built for a marketing team.

  • 150 prompts tracked
  • 3 AI engines
  • 75 keywords, 5 competitors
  • 40 AI-written GEO pages a month
  • 2 projects
  • Priority email + chat support
Start 3-day free trialOr skip the trial and start today
Scale
Multi-brand teams & agencies
$374/mo$499Save 25%
$4,490 billed yearly · 2 months free

Everything, plus unlimited instant indexing across Google, Bing and the AI crawlers.

  • 350 prompts tracked
  • All 6 AI engines
  • 200 keywords, 10 competitors
  • 100 AI-written GEO pages a month
  • Unlimited instant indexing
  • Phone + dedicated onboarding
Start 3-day free trialOr skip the trial and start today

Managing education brands for clients? See agency pricing.

Case study

How Garniche went from 1K to 230K daily visits

By getting 80,000+ pages indexed across Google, Bing and AI search — and ranking for 9,000+ AI queries — in just three months with Proparlab.

Read the full case study →
1K → 230K
Daily visits in 3 months
80,000+
Pages indexed on Google, Bing & AI
9,000+
Keywords ranking in AI search
3 months
From launch to scale

Education: questions, answered

Does this help international recruitment?

It helps you see the problem clearly — visibility is tracked per country, and students in different markets frequently get shown completely different institutions for the same question.

Can we keep academic tone and accuracy?

Yes. Drafts take your institution's context, and every page waits for approval, so faculty or marketing can correct anything before it publishes.

What about outcome claims?

Only publish outcome and placement figures you can substantiate. The engine will write around the data you provide; verifying it remains your responsibility.

See where you stand in Education AI answers.

Start your free trial and get your first visibility report in minutes.