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For E-commerce & D2C

Get your products recommended inside AI shopping answers

Shoppers now ask an assistant what to buy before they ever reach a product page. AI names a shortlist — and everything outside that shortlist simply does not get considered.

3-day free trialCard verified, not chargedSetup in 5 minutes
Real prompts in E-commerce & D2C

This is what your buyers ask — before they ever reach you

best running shoes for flat feetgift ideas under 2000 rupeesGmost durable travel backpackbest skincare for sensitive skinbest running shoes for flat feetgift ideas under 2000 rupeesmost durable travel backpackbest skincare for sensitive skin
is this brand worth the pricesustainable alternatives to fast fashionbest noise cancelling headphones 2026what do reviewers say about this brandis this brand worth the priceGsustainable alternatives to fast fashionbest noise cancelling headphones 2026what do reviewers say about this brand

Right now, AI answers name brands like these

These are well-known names AI engines commonly surface in e-commerce & d2c. They are shown as competitive context — not as Proparlab customers. The question worth answering is simple: when a buyer asks, does your brand appear beside them?

NikeAmazonSephoraIKEAZaraNikeAmazonSephoraIKEAZara
LululemonWarby ParkerGlossierAllbirdsDecathlonLululemonWarby ParkerGlossierAllbirdsDecathlon
What actually happens

One question, and a shortlist you are not on

This is the whole problem in one screen. A buyer asks, the assistant answers with three or four names, and that is the shortlist — whether or not you rank first on Google.

Today
A buyer asks
best running shoes for flat feet
The assistant answers with
NikeAmazonSephora
Your brand is not mentioned
After a page that answers it
Same question
best running shoes for flat feet
Now answered with
Your brandNikeAmazon
Cited, and measured — see below

Why E-commerce & D2C loses in AI search

The failure modes here are specific. Generic SEO advice does not address them.

Marketplaces get cited, you do not

Models quote Amazon, marketplace listings and review sites because those pages state specs, materials and prices in structured, extractable form. Your own PDP often does not.

New SKUs sit uncrawled

A seasonal drop is worthless if it is not indexed while the season lasts. Large catalogues are exactly where organic recrawl is slowest.

No answer for the buying question

Shoppers ask "best X for Y", not "buy X". If you have no page that genuinely answers that comparison, you are not eligible to be the answer.

See it working

Every answer, every engine, tracked daily

We ask the questions your buyers ask, on every engine, and record what came back — who was named, which sources were quoted, and where you sat in the list.

1
Shortlist a shopper usually sees
10K+
URLs Proparlab can submit per day
Per country
AI answers differ by market — track each one
Daily
How often your visibility is re-measured

How you get recommended

Measure where you stand, publish the answer buyers are looking for, then make sure it gets crawled.

01
Track category shopping prompts

See exactly which brands AI names for the queries that drive your revenue, per country, and watch the shortlist shift week to week.

02
Publish buyer-intent pages

Turn "best for", "vs" and "alternative to" keyword gaps into answer-first pages on your own domain — with the specifics models need to quote you.

03
Index the whole catalogue fast

Push new, restocked and updated product URLs to search and AI engines in bulk, so inventory is discoverable while it is still in stock.

Tracked across every answer engine
ChatGPTClaudeGeminiGoogle AI OverviewGoogle AI ModeBing Copilot
Proof, not a hunch

You will know which page did it

We compare the fortnight before a page published against the fortnight after, on the exact question it targets — and set that against every other prompt you track, so a general rise is never mistaken for your work.

Published pages with citation rate before and after, a control column, and a lift figure in percentage points
The third row is a page that did nothing. Showing it is the point — a tool that hid that column would be flattering you rather than informing you.
Pricing

Start on the plan that fits, move when it works

Every plan tracks AI visibility and publishes GEO pages. These are launch prices — keep the rate you sign up on.

Starter
Solo founders & first-time GEO users
$72/mo$91Save 20%
$869 billed yearly · 1 month free

See where you stand in AI answers, and start publishing pages that get cited.

  • 50 prompts tracked
  • 2 AI engines
  • 25 keywords, 3 competitors
  • 15 AI-written GEO pages a month
  • 1 project
  • AI crawler tracking
Start 3-day free trialOr skip the trial and start today
Most popular
Growth
Growing brands & in-house marketers
$166/mo$208Save 20%
$1,990 billed yearly · 2 months free

More questions, more content, more brands — built for a marketing team.

  • 150 prompts tracked
  • 3 AI engines
  • 75 keywords, 5 competitors
  • 40 AI-written GEO pages a month
  • 2 projects
  • Priority email + chat support
Start 3-day free trialOr skip the trial and start today
Scale
Multi-brand teams & agencies
$374/mo$499Save 25%
$4,490 billed yearly · 2 months free

Everything, plus unlimited instant indexing across Google, Bing and the AI crawlers.

  • 350 prompts tracked
  • All 6 AI engines
  • 200 keywords, 10 competitors
  • 100 AI-written GEO pages a month
  • Unlimited instant indexing
  • Phone + dedicated onboarding
Start 3-day free trialOr skip the trial and start today

Managing e-commerce & d2c brands for clients? See agency pricing.

Case study

How Garniche went from 1K to 230K daily visits

By getting 80,000+ pages indexed across Google, Bing and AI search — and ranking for 9,000+ AI queries — in just three months with Proparlab.

Read the full case study →
1K → 230K
Daily visits in 3 months
80,000+
Pages indexed on Google, Bing & AI
9,000+
Keywords ranking in AI search
3 months
From launch to scale

E-commerce & D2C: questions, answered

Does this replace our Google Shopping feed?

No, and it should not. Feeds serve paid and shopping surfaces. This covers the organic AI answer — the conversational recommendation a shopper gets before any ad appears.

We have 50,000 SKUs. Can you handle that?

Yes. High-volume mode submits in large batches on a schedule; you prioritise which collections and new arrivals go first.

Do AI answers really drive sales?

They drive consideration, which is upstream of the sale. Be honest with yourself about attribution here — the measurable effect is whether your brand appears on the shortlist at all, which is what we report.

See where you stand in E-commerce & D2C AI answers.

Start your free trial and get your first visibility report in minutes.