Be the tool ChatGPT recommends when buyers ask
Your next customer is not opening Google — they are asking an AI which tool to buy. If the answer names three competitors and not you, that deal ends before a demo is ever booked.
This is what your buyers ask — before they ever reach you
Right now, AI answers name brands like these
These are well-known names AI engines commonly surface in b2b saas. They are shown as competitive context — not as Proparlab customers. The question worth answering is simple: when a buyer asks, does your brand appear beside them?
One question, and a shortlist you are not on
This is the whole problem in one screen. A buyer asks, the assistant answers with three or four names, and that is the shortlist — whether or not you rank first on Google.
Why B2B SaaS loses in AI search
The failure modes here are specific. Generic SEO advice does not address them.
AI engines lean on review aggregators and forum threads. If your own site never states your pricing, integrations and limits in plain language, the model quotes a third party that ranks you fourth.
"X vs Y" is the single highest-intent query in SaaS. If you have not written that page, a competitor or an affiliate blog wrote it for you — and they decided who wins.
Deep product documentation is exactly what models want to cite, and it is usually the least optimised, slowest-indexed part of a SaaS site.
Every answer, every engine, tracked daily
We ask the questions your buyers ask, on every engine, and record what came back — who was named, which sources were quoted, and where you sat in the list.
How you get recommended
Measure where you stand, publish the answer buyers are looking for, then make sure it gets crawled.
Monitor the real evaluation prompts in your category across ChatGPT, Claude, Gemini, Bing Copilot and AI Overviews — and see which competitor gets named instead of you.
Generate answer-first comparison and alternative pages that state the trade-offs honestly, publish them to your own domain, and get them indexed the same day.
Push new and updated documentation URLs to search and AI crawlers the moment they change, so your own docs are the source models quote.
You will know which page did it
We compare the fortnight before a page published against the fortnight after, on the exact question it targets — and set that against every other prompt you track, so a general rise is never mistaken for your work.
Start on the plan that fits, move when it works
Every plan tracks AI visibility and publishes GEO pages. These are launch prices — keep the rate you sign up on.
See where you stand in AI answers, and start publishing pages that get cited.
- 50 prompts tracked
- 2 AI engines
- 25 keywords, 3 competitors
- 15 AI-written GEO pages a month
- 1 project
- AI crawler tracking
More questions, more content, more brands — built for a marketing team.
- 150 prompts tracked
- 3 AI engines
- 75 keywords, 5 competitors
- 40 AI-written GEO pages a month
- 2 projects
- Priority email + chat support
Everything, plus unlimited instant indexing across Google, Bing and the AI crawlers.
- 350 prompts tracked
- All 6 AI engines
- 200 keywords, 10 competitors
- 100 AI-written GEO pages a month
- Unlimited instant indexing
- Phone + dedicated onboarding
Managing b2b saas brands for clients? See agency pricing.
How Garniche went from 1K to 230K daily visits
By getting 80,000+ pages indexed across Google, Bing and AI search — and ranking for 9,000+ AI queries — in just three months with Proparlab.
Read the full case study →B2B SaaS: questions, answered
No. AI answers are generated from a different retrieval pass than the blue links. Brands that rank first organically are routinely left out of AI recommendations, usually because their pages answer in marketing language rather than in a directly quotable form.
Start with your category term, your top three "vs" queries, and the "best X for Y" phrasing your buyers use. Proparlab suggests these automatically from your domain and expands the list as it learns your market.
Partly. AI engines cannot recommend a brand with no footprint. The indexing and content engine build that footprint; visibility tracking then tells you when it starts landing.
See where you stand in B2B SaaS AI answers.
Start your free trial and get your first visibility report in minutes.