Growth · Full-time
Head of Growth
📍 Jakarta / Remote · Indonesia
Own Proparlab’s growth engine end-to-end — from acquisition and activation to monetization and retention — as we build the category-defining GEO (Generative Engine Optimization) platform.
What you'll do
- Own the full growth funnel: acquisition → activation → paid conversion → retention, with clear weekly targets.
- Build and scale performance channels (paid search/social, SEO/GEO, lifecycle) with a rigorous experimentation cadence.
- Define the north-star metrics and the growth model; report the numbers to the founders every week.
- Partner with product on onboarding, trial-to-paid, and pricing experiments.
- Hire and lead a small, high-leverage growth team across markets.
What we're looking for
- 6+ years in growth at a fast-growing B2B SaaS company, ideally PLG.
- Track record of owning a revenue or pipeline number and hitting it.
- Deep, hands-on skill in at least two of: paid acquisition, SEO/content, lifecycle/CRM, analytics.
- Fluency with experimentation, cohort analysis, and attribution.
- Bias to action; comfortable in an early-stage, high-ambiguity environment.
Why Proparlab
Category-defining product in AI search (GEO), fast-moving team, real ownership, and the chance to shape how brands get discovered by AI. Remote-first with flexible hours.